This year, we’ve seen a shift from a design world dominated by bold and bright colours and futuristic designs to a refreshing, amicable and more natural face of digital design. Thank you for signing up to Creative Bloq. Web Design Trends for 2020. “There will be a continuation of using mixed media, a combination of 2D and 3D motion and cinematography. Also, we have collected our experience – talked with our hardworking designers. Airbnb has raised brand storytelling to a fine art in 2020, Which way will the world head in 2020? Digital Design Trends 2020. “There has been a rise of processing and expressions in motion design over classic keyframe animation. 2020 has been all about innovative typography, 3D realism, metallic textures, geometric designs, and liquid patterns. "Heavier, rounder fonts mixed with larger, more pronounced serif fonts, saturated colourways and design cues from the vaults will be what’s hot.”. “As GIFs grow in popularity across social media platforms, animations have also grown in quick succession and are more popular in email marketing and web page design than ever before.". “We’ll see even more brands moving away from the traditional ‘This is designed for a woman therefore it needs to be pink' approach, and instead celebrate personalisation and the real person behind the product. It’s time for brands to follow and explore how the popularity of the updated GIF format can work for them. "And it seems the narrative character driven animation work is a direct response to that: it’s more crafted, human-centred work butting up against digital/computational work.”, More broadly, Dan Healy, image and motion director at Bulletproof, feels we're seeing a shift towards “more meaningful motion; motion with intent. Mark Davis, creative director at me&dave, is singing from the same hymn sheet. Keep your designs looking fresh with these top 8 graphic design trends 2020 you need to know about! Otherwise, it’s an opportunity wasted.”, Still not got around to learning those motion design skills? ", And that’s for good reason. What is important to mention is that 3D was becoming popular eve… Learn more. Creative Bloq is part of Future plc, an international media group and leading digital publisher. “There are several high profile designers already working in this space, so it’s poised to go mainstream,” he says. Are these OTT brand guidelines as ridiculous as they seem? Imagine the power of being able to design … “In 2020, we’ll continue to see the chasm widen in responsive design,” he says. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. Visual brand equities will transcend into kinetic equities as multi-sensorial branding takes on a whole new literal meaning.”, It's not just that we'll be using motion design more in 2020, but we may also be using it in different ways. “Think storytelling, dynamic use of identity and content, animated mascots and brand assets that move and interact with each other across websites and social media,” says Chatelier. The best way to sell experience is with experiences: this ethos must be at the forefront of strategic design thinking in 2020.”. “Designers can no longer afford to sit still. “In 2020, I predict we’ll see more bold, decorative typography that pushes conventional boundaries, and some ‘bad’ design done on purpose.”. Brand animations, metallic effects, open compositions, and floating/flying elements are also routinely used. “As designers take more responsibility for the collateral they help create, the desire to find sustainable materials, techniques and finishes are at the front of mind when every new brief comes in," he says. Pro designers share their predictions for the coming year in graphic design. Is the Instagram-inspired notion of showing idealised versions of our selves on its way out? "It gives designers a chance to experiment, almost vandalise typefaces, use bold contrasty and unexpected layouts, absurd kerning, neon colours… all combined in crazy ways, embracing imperfection. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text. 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